Performance marketing
Paid ads and paid social that sell.
We run paid search and paid social for cycling, outdoor and sports brands, and we measure the work in revenue. Email marketing and on-site merchandising make sure the traffic we buy turns into orders.
Paid ads
Most buying journeys in cycling and outdoor start with a search: a model name, a part, a question about sizing. We build Google Ads accounts around how your customers actually search and around your product feed, so the right product shows at the right price when someone is ready to buy.
Model years, seasonal ranges and fast-changing stock make this trade hard to advertise well. We plan budgets around the riding and outdoor seasons and keep campaigns in step with what's in stock.
- Search campaigns structured by brand, category and model
- Google Shopping and Performance Max, driven by a clean product feed
- Product feed management and marketplace listings
- Budgets planned around seasons, launches and model years
- Bidding against revenue targets, not clicks
- Weekly optimization and monthly reporting in revenue terms
Paid social
Riders and outdoor customers research hard before they buy. Paid social is how you reach new customers and stay in front of them between the first look and the checkout.
We run Meta campaigns across Facebook and Instagram, and TikTok ads, from finding new audiences to bringing back people who looked at a product and didn't buy, with creative made for each platform.
- Prospecting campaigns to reach new customers
- Dynamic product ads from your catalog, retargeting what people viewed
- Launch and seasonal campaigns
- Short-form video made for TikTok, Reels and Stories
- Tracking and conversion data set up properly, so results are measurable
Email marketing
The easiest sale is to someone who has bought from you before. We plan and build the email program that keeps customers coming back: automated journeys that run in the background, and campaigns timed to launches and seasons. We build it in Klaviyo.
- Welcome, abandoned cart, browse and post-purchase journeys
- A campaign calendar built around launches and the riding seasons
- Segmentation by discipline, spend and what people bought
- Klaviyo set up and connected to your store, with email audiences shared with your paid social
E-commerce merchandising
Ads can only sell what the site shows well. Merchandising is how a shopper finds the right bike, size or jacket quickly, and how your best and best-stocked products get seen first.
Because we also build e-commerce platforms, we can change the site ourselves when it's what's holding conversion back.
- Category and collection structure that matches how riders shop
- Product pages that answer the questions buyers ask: sizing, spec, finance and delivery
- Ranking and sorting by stock, margin and season
- Promotions and seasonal edits lined up with campaigns
- Site search and navigation that don't lose people
Also part of the work
- SEO and AI search visibility
- Analytics, attribution and reporting
- Content and video production
Questions about performance marketing
Which ad platforms do you manage?
Google Ads, including Search, Shopping and Performance Max, Meta across Facebook and Instagram, and TikTok. We also manage product feeds and marketplace campaigns, and run email in Klaviyo.
How do you report on results?
We optimize campaigns weekly and report monthly in revenue terms, with a clear next step every time we meet.
Do we need to change our website to work with you?
No. We work with the platform you're on. If the site is what's holding conversion back, we'll show you where, and we can make the changes ourselves.
Do you guarantee return on ad spend?
Nobody can honestly guarantee return on ad spend, so we don't. What we commit to is a clear plan, transparent reporting and a team that answers the phone.
Who do you work with?
Cycling brands, distributors and bike shops, and outdoor and sports brands selling online. Specialized UK has worked with us for 12 years.
Talk to us about your marketing.
Tell us where your ads and your site are now. We'll look at your accounts and your platform together, then tell you what we'd change first.